In 2013, Garth Jenman fulfilled a life-long dream to develop a luxury portfolio consisting of properties with an eco-philosophy, namely African Luxury Hideaways. Protecting the wilderness areas and wildlife is an integral part of our lodge operations. Our first lodge Elephant’s Eye, Hwange opened three years ago and is Zimbabwe’s first true eco lodge, offering guests an unforgettable experience.
Since then, the company has grown and its unique offerings have evolved, allowing us to take the brand to an exciting new level. As guests continue to look for unique and experiential travel ideas, the word ‘luxury’ often no longer forms part of their quest for a holiday of a lifetime. Guest feedback has shown that this word is not needed to describe the bespoke Hideaways’ experience. Our vision, to continue to develop the brand into a market leader of small bespoke eco-lodges in Africa, will evolve in upcoming years. As a result, the company name has changed from “African Luxury Hideaways” to “Hideaways”.
The name change coincides with the launch of our new Hideaways website – which will go live in October. Our website will be more representative of the brand with added booking functionality and a fresh design. We’re all very excited!
Over the next weeks, we will be saying goodbye to the old name and welcoming Hideaways. Our new logo will keep the Baobab tree – a symbol of life and prosperity – and we look forward to sharing this new journey with you.